MATERNA Communications provides complete telecommunications solutions under one roof
The latest technologies and customised content
Dortmund, 2008-01-31
MATERNA, the information and telecommunications specialist, is presenting a new image at the Mobile World Congress in Barcelona from February 11 to 14, 2008 (hall 1, stand G05): The company is displaying its unique combination of technology and creativity under the “MATERNA Communications” master brand. At the fair, their focus will lie on content and device management, platform and gateways, national and international MVNE solutions, as well as fascinating mobile marketing and mobile entertainment products.
This established company has long been known for its innovative technological products: MACS, the high-performance service delivery platform, can for example fulfil extreme demands placed on content and device management and support the provision of all types of mobile content. However, the telecommunications specialist also develops customised content, such as ticker reports and SMS services, as well as mobile marketing campaigns that give the user up-to-date and specific information and advertisers new opportunities for expanding target groups and increasing customer loyalty.
In close operation with Bob Mobile AG and the licenser Triple-M Music, MATERNA Communications created a new and extensive product range for marketing the international band US5. For example digital content combined with articles in promotion booklets and magazines, Bluetooth marketing at concerts, TV appearances on the music channels, on-pack promotion with exclusive extras for album purchasers, a mobile star portal and online promotion are part of the innovative marketing package.
Based on the MACS platform, reliable billing systems and the creative department that joined it in 2005, MATERNA Communications can provide a one-stop solution for professional content marketing by network providers, service providers, businesses and media houses.
Platform management for innovative music downloading
As an extension to the MACS platform, MusicMACS from MATERNA Communications can offer a full track music download portal that supports downloading music on mobiles and computers. MACS is also the technical foundation for the musicbons, recently launched by Sony BMG and 234 AG. These are pre-paid cards for music downloads. To start with the cards will be available in all the German branches of the electronic shop SATURN and can be redeemed at the musicbon web site by entering a 12-digit code. The streaming player implemented by MATERNA Communications also allows users to set up a personal online music collection that can be accessed from any computer connected to the Internet.
International MVNE supplier with one-stop solutions
The TRILINK platform for convergent messaging, which was given the “European Excellence in Technology of the Year” award by Frost & Sullivan and the celebrated Mobile Internet Gateway are just two of the highly efficient network elements that MATERNA Communications has to enable interested companies to set up their own mobile phone brand. As the first real German MVNE, under the vistream brand, the telecommunications service supplier from Dortmund adopts the role of a mobile network operator for its customers and provides technical, legal and administrative support. In conjunction with the customer, the company also develops customised international models, that in addition to tariff development and various billing modules, also include a wide range of value-added services based on SMS, MMS and voice solutions.
First time with a new name
MATERNA will be presenting its telecommunications products for the first time under the new "MATERNA Communications” master brand at the Mobile World Congress in Barcelona. After the portfolio has been marketed since 2000 under the name “Anny Way”, the company's image now highlights the changes and developments in its product range.
About MATERNA Information & Communications
MATERNA is a leading software company for information and communications technology. The company employs about 1,300 people worldwide and in 2008 achieved sales of 160 million euros. In addition to the headquarters in Dortmund, the company has offices and subsidiaries in the whole of Germany and Europe. The Communications business unit sells service platforms, premium content services, as well as voice and video applications. In addition, the subsidiary vistream GmbH has a successful market position as MVNE and is an internationally recognised provider of fixed line network services. CUSS solutions for airlines and airports are part of the portfolio too. Its ability to solve difficult and complex challenges for its customers has turned the company into a partner sought-after by network providers, service providers, businesses and agencies. The Business Unit Information supplies process and technology consulting services together with the implementation of appropriate IT solutions for companies and public administrations. MATERNA has proven specialist expertise in the areas of IT management, solutions for internet and intranet as well as specialised applications for public administrations.
Further Information:
MATERNA GmbH Information & Communications
Press and Public Relations
Antje Krämer
Voßkuhle 37
44141 Dortmund
Germany
Phone: +49 231 5599 8396
Fax: +49 231 5599 678396
Email: antje.kraemer@materna.de
www.materna-communications.com
