MATERNA Communications Exhibits a Great Number of Market-ready New Developments at Mobile World Congress 2009
Voice-controlled Websites, Mobile Services for Web 2.0 Communities, Interactive Digital Signage, Smart Metering
Dortmund / Barcelona, 2009-02-03
Innovative ideas and continuous product development are important reasons for MATERNA Communication`s long lasting success. This is again impressively demonstrated by the information and telecommunications specialist at the Mobile World Congress in Barcelona from 16-19 February (Hall 1, Stand G05), themed as "We change your view". Numerous new services and products are presented to trade visitors there for the first time. They include applications with voice-controlled websites or even interactive solutions for public monitors and large viewing screens.
This year's exhibition presence will also receive intensive coverage on the web: in the blog on mwc.materna.com MATERNA experts will be commenting on the latest industry topics and be reporting live from the Mobile World Congress. Anyone interested can also follow the exhibition proceedings on a webcam at the MATERNA stand.
In addition to its established product portfolio MATERNA Communications is, at its exhibition presence in 2009, particularly opting for innovations that will be the focus of activities this year:
Digital Signage – Genuine Interaction Due to Reverse Channel
Static advertising posters and information panels are increasingly replaced by screens and projectors which provide a mix of entertainment, information and service. With digital signage contents can thus be presented to the public in an attractive way which is suitable for the particular location, time and offering. Based on its Multimedia Application and Content Server (MACS), the telecommunications specialist MATERNA Communications now offers various digital signage applications which, due to an interactive reverse channel, provide additional attractiveness. With games, votes, blogging or download options, promotional screens positioned in public places become real eye-catchers. There is a special benefit: advertisers thus have an opportunity to measure coverage and provide follow-up communication.
VoiceFlash – Controlling Websites by Voice
MATERNA Communications is presenting its patented innovation in the field of web-based and mobile voice applications, unique throughout Europe, at the Mobile World Congress in Barcelona for the first time: VoiceFlash enables users to systematically control web content and user menus with their own voice input. With VoiceFlash it is possible, for example, to fill in online forms by speaking or hold information conversations in the form of a genuine dialogue with the web interface. In this way VoiceFlash becomes an attractive tool for all service providers, advertisers, authorities and companies that want to present their services on the Internet or on mobile phones compactly and in an emotional and entertaining manner. On account of its user-friendliness VoiceFlash also makes a major contribution to barrier freedom on the Internet.
Web 2.0 Communities – New Sales Models
From now on, MATERNA Communications offers attractive services for refinancing Web 2.0 communities. These successful networks are generally characterised by a free-of-charge attitude on the part of their users, even though they incur considerable cost for their operators in terms of design, hosting, advertising and administration. With mobile products such as "MyProfile", "MyVoice" or "MyBlog" MATERNA Communications now enables community operators to expand web-based networks to include the mobile telephony network and also offers them new sales potentials. Supplemented by the innovative widget concept of MATERNA Communications, the refinancing of Web 2.0 portals can thus be put on a new basis which is extremely attractive financially.
Smart Metering – Collecting Meter Readings over the Web at Any Time
MATERNA Communications is also exhibiting its expertise in machine-to-machine communication (M2M) at the Mobile World Congress: in collaboration with the provider ScatterWeb located in Berlin, Germany, the company is demonstrating how convenient and efficient the reading of consumption meters can be made by using mobile components. In a special web portal visitors can see all their different types of energy consumption, such as electricity, gas, water and heating, for a freely definable period (www.ener-dat.de). Owing to the SIM cards and tariff models offered by MATERNA's own mobile subsidiary, vistream, the company is also able to offer individual solutions in an international environment and thus demonstrate a higher level of flexibility than its competitors. On the client side MATERNA Communications collaborates closely with experienced partners who contribute the GSM/UMTS modules and the associated integration, including the software application.
You will find pictures in the category "Press" on www.materna-communications.com.
About MATERNA Information & Communications
MATERNA is a leading software company for information and communications technology. The company employs about 1,300 people worldwide and in 2008 achieved sales of 160 million euros. In addition to the headquarters in Dortmund, the company has offices and subsidiaries in the whole of Germany and Europe. The Communications business unit sells service platforms, premium content services, as well as voice and video applications. In addition, the subsidiary vistream GmbH has a successful market position as MVNE and is an internationally recognised provider of fixed line network services. CUSS solutions for airlines and airports are part of the portfolio too. Its ability to solve difficult and complex challenges for its customers has turned the company into a partner sought-after by network providers, service providers, businesses and agencies. The Business Unit Information supplies process and technology consulting services together with the implementation of appropriate IT solutions for companies and public administrations. MATERNA has proven specialist expertise in the areas of IT management, solutions for internet and intranet as well as specialised applications for public administrations.
Further Information:
MATERNA GmbH Information & Communications
Press and Public Relations
Antje Krämer
Voßkuhle 37
44141 Dortmund
Germany
Phone: +49 231 5599 8396
Fax: +49 231 5599 678396
Email: antje.kraemer@materna.de
www.materna-communications.com
