MATERNA Communications Implements Successful Mobile Marketing Campaign for Austrian Mobile Telephony Brand
Paper Chase Through the tele.ring Portal
Dortmund / Vienna / Barcelona, 2009-02-16
MATERNA Communications has developed and conducted a mobile marketing campaign for the mobile telephony provider tele.ring. tele.ring, price leader in the Austrian market, has thus been able to make existing customers acquainted with the tariffs and services in an entertaining and exciting manner.
During the "Paper Chase Campaign" hundreds of tele.ring customers set searched for the right answers. Throughout the 14-day campaign they received links for a special landing page on their mobile phones per text messages and WAP pushes. On the WAP site they had to answer questions about tele.ring's services, charges and options. Clues to the right answer could be found by visiting the WAP portal. For the correct solution there was free content, for example: Wallpaper, Java Games or FunSounds as instant prizes downloaded to the mobile phones. There was also a draw among all participants offering attractive round prizes and a tempting top prize. If customers failed to respond to the WAP push sent more than once, they were opted out automatically.
For tele.ring the aims of the innovative mobile marketing campaign included intensification of customer loyalty, an increase in portal usage and provision of information about the entire tele.ring portfolio. The success of the campaign can now be impressively confirmed: with a well above-average open rate and a high percentage of participants who answered all the questions throughout the entire term of the campaign the result achieved was far beyond expectations.
MATERNA Communications conducts around 400 mobile campaigns for international clients every year. The extensive portfolio of the telecommunications specialist comprises all the services that are required for attracting customers, maintaining customer loyalty and boosting sales using the mobile phone. They include mobile campaigns, mobile newsletters, mobile portals, top-quality content, advertising modules, billing tools and statistics tools.
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About MATERNA Information & Communications
MATERNA is a leading software company for information and communications technology. The company employs about 1,300 people worldwide and in 2008 achieved sales of 160 million euros. In addition to the headquarters in Dortmund, the company has offices and subsidiaries in the whole of Germany and Europe. The Communications business unit sells service platforms, premium content services, as well as voice and video applications. In addition, the subsidiary vistream GmbH has a successful market position as MVNE and is an internationally recognised provider of fixed line network services. CUSS solutions for airlines and airports are part of the portfolio too. Its ability to solve difficult and complex challenges for its customers has turned the company into a partner sought-after by network providers, service providers, businesses and agencies. The Business Unit Information supplies process and technology consulting services together with the implementation of appropriate IT solutions for companies and public administrations. MATERNA has proven specialist expertise in the areas of IT management, solutions for internet and intranet as well as specialised applications for public administrations.
Further Information:
MATERNA GmbH Information & Communications
Press and Public Relations
Antje Krämer
Voßkuhle 37
44141 Dortmund
Germany
Phone: +49 231 5599 8396
Fax: +49 231 5599 678396
Email: antje.kraemer@materna.de
www.materna-communications.com
