New Models for Refinancing Web 2.0 Communities: Mobilisation and Innovative Widget Concept as Success Factors
Customised Scales of Charges Due to Mobile Telephony Subsidiary vistream
Dortmund / Barcelona, 2009-02-12
From now on, the information and telecommunications specialist MATERNA Communications offers attractive refinancing models for Web 2.0 communities. These successful networks are generally characterised by a free-of-charge attitude on the part of their users, even though they incur considerable cost for their operators in terms of design, hosting, advertising and administration. With mobile products such as "MyProfile", "MyVoice" or "MyBlog" MATERNA Communications now enables community operators to expand web-based networks to include the mobile telephony network and also offers them new sales potentials. Supplemented by the innovative widget concept of MATERNA Communications, the refinancing of Web 2.0 portals can thus be put on a new and financial attractive basis.
The success of Web 2.0 communities is undoubted: participants join social networks in different areas of interest; thanks to "user generated content" users thus become creators. MATERNA Communications has developed various mobile services which are based on the needs of community members. The special attractiveness of MATERNA services is due to the company's special position: MATERNA has its own mobile telephony subsidiary, vistream, so it is able to develop customised scale-of-charge models for its customers. The product includes:
MyProfile: With a web editor each user can expand his or her personal profile to include a mobile profile. Anyone interested can request the containing pictures, texts or short videos by sending a premium rate text message. The information is then sent to the requester as MMS message. MyProfile offers a number of advantages: the user can protect certain data from the public on the web but still pass it on by mobile means. The premium rate number serves as an intentional barrier so that access is only granted to people who are genuinely interested. With this service, community operators can generate revenue via the premium rate number.
MyVoice: Using a voice profile stored in the web profile, users can present themselves better and more authentically. Users simply dial an added value number to call a voice portal, where they can record their text and then include it in their profile. The additional revenue for the community operator is generated by the premium rate number of the voice portal.
MyBlog: This service makes it possible for users to save enjoyable, exciting or amusing situations in a picture and upload them immediately to their community portal from anywhere by MMS. Apart from pictures, text and audio, it is also possible to upload short videos quickly and in an uncomplicated manner. The sender only incurs the cost of a normal MMS message. With "My Blog" the community operator can generate attractive sales from the interconnection charges.
In addition to expanding web presence to include mobile components, Web 2.0 communities can now also immediately benefit from the new widget concept of MATERNA Communications: with its widget concept MATERNA implements an affiliate or shop-in-shop system for mobile content and value added services such as music, games, the latest news, etc. Anyone can configure these mini websites, export them and integrate them into any Internet portals. Community members can thus be contacted directly, wherever then are. In parallel, portal operators are able to use widgets to boost the attractiveness of their web presence and participate in the sales achieved.
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About MATERNA Information & Communications
MATERNA is a leading software company for information and communications technology. The company employs about 1,300 people worldwide and in 2008 achieved sales of 160 million euros. In addition to the headquarters in Dortmund, the company has offices and subsidiaries in the whole of Germany and Europe. The Communications business unit sells service platforms, premium content services, as well as voice and video applications. In addition, the subsidiary vistream GmbH has a successful market position as MVNE and is an internationally recognised provider of fixed line network services. CUSS solutions for airlines and airports are part of the portfolio too. Its ability to solve difficult and complex challenges for its customers has turned the company into a partner sought-after by network providers, service providers, businesses and agencies. The Business Unit Information supplies process and technology consulting services together with the implementation of appropriate IT solutions for companies and public administrations. MATERNA has proven specialist expertise in the areas of IT management, solutions for internet and intranet as well as specialised applications for public administrations.
Further Information:
MATERNA GmbH Information & Communications
Press and Public Relations
Antje Krämer
Voßkuhle 37
44141 Dortmund
Germany
Phone: +49 231 5599 8396
Fax: +49 231 5599 678396
Email: antje.kraemer@materna.de
www.materna-communications.com
