“X Factor” SMS competition: MATERNA Communications implements mobile marketing campaign for bonprix
Additional discounts draw in participants
Cologne, 2010-10-25
MATERNA Communications is running an SMS competition for the Hamburg-based trading company bonprix related to the reality talent show “X Factor”, which has been broadcast on VOX since August. As well as attractive prizes, the campaign offers participants additional discounts on their bonprix purchases.
As a sponsor for the current “X Factor” television show, bonprix is offering its target group its own “X Factor Collection” with fashionable t-shirts and various marketing campaigns. For the first time, the retailer is also using an SMS competition as part of its mobile marketing strategy aimed at winning over consumers and promoting sales.
Over several weeks, posters will appear in the 70 or so bonprix shops throughout Germany with a new competition question every week related to the “X Factor” show. Participants send their answer by SMS to a short code number and receive with their confirmation message a 10 percent discount voucher for their bonprix purchase sent to their mobile phone. Vouchers can then be redeemed in the shop. The attractive weekly prizes include an X Factor t-shirt, an iPod Nano and tickets to the live shows. The winner of the main prize can look forward to a trip to the final show, t-shirts and EUR 1,000 spending money.
MATERNA Communications, a successful mobile media provider for network operators and well-known brands for many years, is providing bonprix with a target-group-oriented mobile marketing campaign with consultation, technology and operations all from a single source.
bonprix is one of the top 10 mail order companies in Germany and already enjoys a successful presence in 18 countries. bonprix’s multichannel concept is based on catalogue, online and branch sales. A subsidiary of the Otto Group, the company has positioned itself in the “affordable fashion for everybody” segment and already has over eight million customers in Germany alone.
About MATERNA Information & Communications
As a leading information technology service provider, MATERNA employs approximately 1,300 staff throughout Europe and achieved a turnover of 153 million Euros with their two business divisions in 2009. The Information division provides process and technology consulting and implements appropriate IT solutions as well as delivering maintenance, operational and training services. The target groups are IT departments and specialist user departments in large and medium-sized companies. MATERNA is highly skilled in the segments of IT service management, individual solutions and portals as well as in SAP corporate solutions. They also have in-depth knowledge and expertise in the public sector and for IT service providers. MATERNA Communications has comprehensive know-how in marketing services for new media, e-commerce and m-commerce solutions, voice and video applications, service platforms and hosting. In addition to innovative MVNE solutions, their portfolio also comprises integrated passenger services for airlines and airports.
Further Information:
MATERNA GmbH Information & Communications
Press and Public Relations
Antje Krämer
Voßkuhle 37
44141 Dortmund
Germany
Phone: +49 231 5599 8396
Fax: +49 231 5599 678396
Email: antje.kraemer@materna.de
www.materna-communications.com
