Higher response rates in online business with MATERNA’s “VoiceFlash” language technology
New opportunities in online communication
Barcelona/Dortmund, 2010-02-11
MATERNA Communications is presenting its latest VoiceFlash application at the Mobile World Congress 2010 in Hall 1 G05 – visitors will be able to enter into dialogue with a video-based moderator online and call up product information according to their individual needs. With VoiceFlash, service providers, advertisers, authorities and companies will benefit from an attractive tool for presenting their services on the Internet in a compact, sympathetic and entertaining form. VoiceFlash creates higher response and conversion rates.
The special recognition value and personal atmosphere of the Internet presence is particularly important for the success of online business. With VoiceFlash, the supplier is able to overcome one of the highest barriers to online purchasing – the anonymity of the presentation.
VoiceFlash enables the customer to enter data into forms, make bookings, ask for information and perform many other tasks by using the PC microphone. The customer communicates with an animated or video-based avatar which is very similar to a personal consultation. Being able to converse directly and hold a dialogue with the video interface represents a completely new Internet experience for the customer.
Particularly good use can be made of the increased customer’s attention when presenting complex products, for example, and this increases both the retention time and the response rate to the Internet presence. The value of online products and services which the customer puts together himself, such as flight bookings, trips or autoconfigurations is also increased with a speech solution.
The cost of providing VoiceFlash as a WEB service is very small. MATERNA Communications uses its Voice Service Platform to analyse the speech data and then uses this to provide the control channel between the user and the application. The video interface is being realised by .dotkomm Rich Media Solutions in partnership with MATERNA. The solution is available in all Western European languages and with all existing mobile-phone and fixed networks, and can easily be used with standard hardware and software.
The practicality of this solution has been confirmed by the award given to Voice Flash Technologie at Voice Days 2009 for the best services development team for interaction between customer and company.
About MATERNA Information & Communications
As a leading information technology service provider, MATERNA employs approximately 1,300 staff throughout Europe and achieved a turnover of 153 million Euros with their two business divisions in 2009. The Information division provides process and technology consulting and implements appropriate IT solutions as well as delivering maintenance, operational and training services. The target groups are IT departments and specialist user departments in large and medium-sized companies. MATERNA is highly skilled in the segments of IT service management, individual solutions and portals as well as in SAP corporate solutions. They also have in-depth knowledge and expertise in the public sector and for IT service providers. MATERNA Communications has comprehensive know-how in marketing services for new media, e-commerce and m-commerce solutions, voice and video applications, service platforms and hosting. In addition to innovative MVNE solutions, their portfolio also comprises integrated passenger services for airlines and airports.
Further Information:
MATERNA GmbH Information & Communications
Press and Public Relations
Antje Krämer
Voßkuhle 37
44141 Dortmund
Germany
Phone: +49 231 5599 8396
Fax: +49 231 5599 678396
Email: antje.kraemer@materna.de
www.materna-communications.com
