Innovative MMS competition delights visitors of the HTC Experience Tour – MATERNA Communications implemented cross-network delivery in Germany, Austria and Switzerland
Mobile marketing campaign
Dortmund, 2010-11-02
Over the past weeks, HTC Corp., the leading global manufacturer of smartphones based on Windows Phone and Android, went on tour with the HTC Experience Ball around Germany, Austria and Switzerland. In 21 cities – 11 in Germany – the 120 m² ball was set up in popular public squares or city centres and consumers and specialist retailers were invited to take a fun journey into the smartphone world of HTC. MATERNA Communications supported the tour as the technical service provider for an accompanying innovative mobile marketing campaign.
Alongside presentation of the latest HTC smartphones and several interactive technology and design elements, visitors were also given the opportunity to take part in a very special competition: A photo of each participant was taken using a webcam and an amusing speech bubble added to it. After entering their mobile phone number, visitors received their individual photo by MMS on their mobile devices. In addition, they were told that they could collect a small surprise gift by presenting their MMS photo at a Vodafone shop (or A1/Telekom Austria shop in Austria and Swisscom shop in Switzerland) in the city the Experience Tour was visiting. All participants were entered into a prize draw for an attractive trip. "With our HTC Experience Tour, we invited all interested parties to experience the HTC smartphone world and new innovations using multimedia and interactive elements," explains André Lönne, Executive Director DACH at HTC. "Thanks to our partner MATERNA Communications, the guests also received a memento of their visit to the HTC Experience Ball sent directly to their mobile phone."
MATERNA Communications assumed responsibility for the technical realisation of the competition. This included processing the photo data, sending to all network operators in Germany, Austria and Switzerland and delivery to the mobile phone numbers provided.
The company, a successful mobile media provider for network operators and well-known brands for many years, provides its customers with mobile marketing from a single source: consultation, design, technology and operation.
About MATERNA Information & Communications
As a leading information technology service provider, MATERNA employs approximately 1,300 staff throughout Europe and achieved a turnover of 153 million Euros with their two business divisions in 2009. The Information division provides process and technology consulting and implements appropriate IT solutions as well as delivering maintenance, operational and training services. The target groups are IT departments and specialist user departments in large and medium-sized companies. MATERNA is highly skilled in the segments of IT service management, individual solutions and portals as well as in SAP corporate solutions. They also have in-depth knowledge and expertise in the public sector and for IT service providers. MATERNA Communications has comprehensive know-how in marketing services for new media, e-commerce and m-commerce solutions, voice and video applications, service platforms and hosting. In addition to innovative MVNE solutions, their portfolio also comprises integrated passenger services for airlines and airports.
Further Information:
MATERNA GmbH Information & Communications
Press and Public Relations
Antje Krämer
Voßkuhle 37
44141 Dortmund
Germany
Phone: +49 231 5599 8396
Fax: +49 231 5599 678396
Email: antje.kraemer@materna.de
www.materna-communications.com
