MATERNA Communications presents new digital signage application – mobile keypad becomes mobile joystick
Response measurement and innovative revenue models
Barcelona/Dortmund, 2010-02-11
A mobile joystick will be available at the Mobile World Congress to provide customers with a special game experience – a new digital signage application from MATERNA Communications which enables you to control a public screen using your own mobile phone (Hall 1 Stand G05). Visitors can now use the mobile keyboard to play the popular game Snake live on a digital screen using a mobile keyboard.
Digital signage is continuously on the increase in our living space. On the street, in the supermarket or at the doctors – screens everywhere are vying for our attention. However, the bystander is usually in the role of a passive consumer, so the brand messages often fall flat and there is no genuine involvement.
MATERNA’s Mobile Joystick offers a quick solution. The user can now actively take part on the screen simply by making a telephone call. They can control the applications on display with the dialling buttons like a joystick on the PC at home. Thus game concepts such as Snake, Pong or Space Invaders can be grouped around the advertising message and the clip made considerably more attractive.
The response rate achieved can also be measured and the success of the site and formats on display verified in figures. This form of mobile interaction provides additional revenue models for dial-in infrastructures which have to be paid for. By focusing on the mobile phone, the scenario acquires a very personal component which finds great acceptance, particularly among the younger target groups.
About MATERNA Information & Communications
As a leading information technology service provider, MATERNA employs approximately 1,300 staff throughout Europe and achieved a turnover of 153 million Euros with their two business divisions in 2009. The Information division provides process and technology consulting and implements appropriate IT solutions as well as delivering maintenance, operational and training services. The target groups are IT departments and specialist user departments in large and medium-sized companies. MATERNA is highly skilled in the segments of IT service management, individual solutions and portals as well as in SAP corporate solutions. They also have in-depth knowledge and expertise in the public sector and for IT service providers. MATERNA Communications has comprehensive know-how in marketing services for new media, e-commerce and m-commerce solutions, voice and video applications, service platforms and hosting. In addition to innovative MVNE solutions, their portfolio also comprises integrated passenger services for airlines and airports.
Further Information:
MATERNA GmbH Information & Communications
Press and Public Relations
Antje Krämer
Voßkuhle 37
44141 Dortmund
Germany
Phone: +49 231 5599 8396
Fax: +49 231 5599 678396
Email: antje.kraemer@materna.de
www.materna-communications.com
