Mobile World Congress 2010: Speak, play and twitter – live on the stand of MATERNA Communications
The emphasis is on innovation
Barcelona/Dortmund, 2010-02-05
MATERNA Communications is to present itself at the Mobile World Congress 2010 under the slogan – “Your world. Your playground.” in Hall 1 Stand G05, the telecommunications specialist will show its new products and solutions which are designed to make life on the mobile phone and the web even more colourful and convenient – and with the mobile joystick, voice-operated web pages, innovative e-/m- commerce services and a thermometer which twitters.
The mobile phone is now a news agency, sports channel, information bureau, library, route planner, games console, music archive – in short, our everyday world is now contained in our mobile phones. With its motto “Your world. Your playground.” MATERNA Communications will be following this trend and presenting its current product portfolio for mobile communication in Barcelona to make our private and business lives even easier.
New interactivity for digital signage - applications
A mobile joystick will be available on the stand to furnish customers with a special game experience – a new digital signage application from MATERNA Communications which enables you to control a public screen using your own mobile phone. The mobile keypad can now be used to play the popular game Snake on a digital film screen. Other possible uses for the mobile joystick are public screens in stadiums, on large squares, in restaurants and bars or in shopping centres. The application’s interactive back channel gives advertisers and game sponsors the opportunity of coverage measurement and follow-up communication.
Sympathetic solution for online suppliers
Also live on the stand, the telecommunication specialist is presenting its VoiceFlash Technologie, which received the prize for innovation from Voice Days in 2009. VoiceFlash enables webpage visitors to enter data into forms, make bookings, ask for information and much more. Of course, this means communication on the Internet without tiresome typing. Thus, VoiceFlash has now become an attractive tool for all service providers, advertisers and companies which aim to present their services compactly, sympathetically and entertainingly and want to significantly increase their contract conclusion rates.
Social networks – a distribution channel for M2M data
The “Twittering Thermometer” is testimony to the M2M expertise of MATERNA Communications. Visitors can experience how a new reading is published on Twitter with each corresponding change in temperature and brightness on the measurement unit. Behind the application is the MATERNA Communications M2M server which prepares and transmits the measurement values. It has numerous interfaces for the transmission of measurement data to social networks and to various backend systems. The recipients therefore receive their M2M data instantly via Twitter, Facebook or instant messaging platforms such as ICQ.
Networking the e-commerce chain
With the help of various customer projects, MATERNA Communications will demonstrate the performance of its e-/m-Commerce Services which can be used to sell and dispatch digital content such as music and physical formats such as CDs or merchandise (“one basket”). The company offers effective networking between warehouse management, goods despatch, webshop, payment, call centre, marketing and CMS without the shop owner having to set up his own infrastructure.
Live reports from Mobile World Congress on the Web
This year’s trade-fair appearance of MATERNA Communications will also be accompanied by an intense internet presence. At http://mwc.materna.com, MATERNA experts will talk about the Mobile World Congress in words and pictures live. Prospective customers can also follow the event at the trade-fair stand via webcam.
About MATERNA Information & Communications
MATERNA is a leading software company for information and communications technology. The company employs around 1,300 people worldwide and achieved a turnover of approx. 153 million euros in 2009. In addition to the headquarters in Dortmund, the company has offices and subsidiaries in the whole of Germany and Europe. The Communications business unit sells service platforms, premium content services, as well as voice and video applications. MATERNA also has a successful market position as MVNE and is an internationally recognised provider of fixed line network and M2M communication services. CUSS solutions for airlines and airports are part of the portfolio too. Its ability to solve difficult and complex challenges for its customers has turned the company into a partner sought-after by network providers, service providers, businesses and agencies. The portfolio for the Business Information sector includes process and technology support, as well as the associated implementation of IT solutions. MATERNA has a high level of expertise in IT management, Internet solutions and specialised applications for public administration.
Further Information:
MATERNA GmbH Information & Communications
Press and Public Relations
Antje Krämer
Voßkuhle 37
44141 Dortmund
Germany
Phone: +49 231 5599 8396
Fax: +49 231 5599 678396
Email: antje.kraemer@materna.de
www.materna-communications.com
