Newsletter for mobilkom austria impresses with above-average open rates
MATERNA Communications introduces “A1 Updates”
Barcelona/Dortmund, 2010-02-12
MATERNA Communications creates new mobile newsletter for customers of Austrian mobile phone company, mobilkom austria, since November 2009 – The “A1” updates include the more interesting contents from the Vodafone live! portal. Open rates and registration numbers have already significantly exceeded the expectations of the companies involved.
The “A1 Updates” contain the topics sport, music, sound and pictures, games & applications, news & information, adult content and an overview of Vodafone live! portal. The new comprehensive service is sent to subscribers once a month. MATERNA Communications is taking care of all the creation, dispatch and subscription administration.
Even after a short time, mobilkom austria has achieved above average open figures. The number of new registrations confirms the high level of attraction of the “A1 updates”. In an opinion poll on the level of satisfaction with the new product, 98% users rated the service “very good” or “good”.
mobilkom austria is Austria’s leading mobile phone supplier with more than 4.8 million customers and a market share of 42.4%. MATERNA Communications produces around 400 mobile campaigns for international customers. The telecommunication specialist’s extensive portfolio includes all the services needed for winning customers, customer contact and promoting sales via mobile phone. Also included are mobile campaigns, mobile newsletters, mobile portals, high quality content, advertising modules and billing and statistics tools.
About MATERNA Information & Communications
MATERNA is a leading software company for information and communications technology. The company employs around 1,300 people worldwide and achieved a turnover of approx. 153 million euros in 2009. In addition to the headquarters in Dortmund, the company has offices and subsidiaries in the whole of Germany and Europe. The Communications business unit sells service platforms, premium content services, as well as voice and video applications. MATERNA also has a successful market position as MVNE and is an internationally recognised provider of fixed line network and M2M communication services. CUSS solutions for airlines and airports are part of the portfolio too. Its ability to solve difficult and complex challenges for its customers has turned the company into a partner sought-after by network providers, service providers, businesses and agencies. The portfolio for the Business Information sector includes process and technology support, as well as the associated implementation of IT solutions. MATERNA has a high level of expertise in IT management, Internet solutions and specialised applications for public administration.
Further Information:
MATERNA GmbH Information & Communications
Press and Public Relations
Antje Krämer
Voßkuhle 37
44141 Dortmund
Germany
Phone: +49 231 5599 8396
Fax: +49 231 5599 678396
Email: antje.kraemer@materna.de
www.materna-communications.com
