Newsletter for mobilkom austria impresses with above-average open rates
MATERNA Communications introduces “A1 Updates”
Barcelona/Dortmund, 2010-02-12
MATERNA Communications creates new mobile newsletter for customers of Austrian mobile phone company, mobilkom austria, since November 2009 – The “A1” updates include the more interesting contents from the Vodafone live! portal. Open rates and registration numbers have already significantly exceeded the expectations of the companies involved.
The “A1 Updates” contain the topics sport, music, sound and pictures, games & applications, news & information, adult content and an overview of Vodafone live! portal. The new comprehensive service is sent to subscribers once a month. MATERNA Communications is taking care of all the creation, dispatch and subscription administration.
Even after a short time, mobilkom austria has achieved above average open figures. The number of new registrations confirms the high level of attraction of the “A1 updates”. In an opinion poll on the level of satisfaction with the new product, 98% users rated the service “very good” or “good”.
mobilkom austria is Austria’s leading mobile phone supplier with more than 4.8 million customers and a market share of 42.4%. MATERNA Communications produces around 400 mobile campaigns for international customers. The telecommunication specialist’s extensive portfolio includes all the services needed for winning customers, customer contact and promoting sales via mobile phone. Also included are mobile campaigns, mobile newsletters, mobile portals, high quality content, advertising modules and billing and statistics tools.
About MATERNA Information & Communications
As a leading information technology service provider, MATERNA employs approximately 1,300 staff throughout Europe and achieved a turnover of 153 million Euros with their two business divisions in 2009. The Information division provides process and technology consulting and implements appropriate IT solutions as well as delivering maintenance, operational and training services. The target groups are IT departments and specialist user departments in large and medium-sized companies. MATERNA is highly skilled in the segments of IT service management, individual solutions and portals as well as in SAP corporate solutions. They also have in-depth knowledge and expertise in the public sector and for IT service providers. MATERNA Communications has comprehensive know-how in marketing services for new media, e-commerce and m-commerce solutions, voice and video applications, service platforms and hosting. In addition to innovative MVNE solutions, their portfolio also comprises integrated passenger services for airlines and airports.
Further Information:
MATERNA GmbH Information & Communications
Press and Public Relations
Antje Krämer
Voßkuhle 37
44141 Dortmund
Germany
Phone: +49 231 5599 8396
Fax: +49 231 5599 678396
Email: antje.kraemer@materna.de
www.materna-communications.com
