Our reference project for Mercedes-Benz

Navigation aller Website-Bereiche

We love Automotive and IT!

We accompany you along the entire value chain: from emotional customer experience to fully automated service process in the cloud.

Our reference project for Mercedes-Benz

Mercedes-Benz Vertrieb Deutschland - Sales Portal

(leer) Source: Mercedes-Benz Vertrieb Deutschland

A new retailer-portal at Mercedes-Benz Vertrieb Deutschland has improved communication between the headquarters and the sales and service branches. The car manufacturer has introduced a central content management system (CMS) for the communication between head office and the authorised dealerships and branch offices.

Materna based the technical design of the new retailer portal on the CMS from FirstSpirit and implemented it in the context of an agile development project within around six months. Materna helped the customer prepare for the introduction of the new editing system by providing an intensive editor training programme and they also carried out migration activities. Application management and monitoring round this services package off.

After going live, Materna assessed the content design of various maintained contents in the portal by carrying out content reviews according to heuristic analysis criteria and then made specific recommendations for optimizations.

Materna also collected requirements in the context of concept-design workshops and advised the customer on how to use the retailer portal for further sales units and to continue its development.

Note on the use of cookies

Materna Information & Communications SE uses cookies when you visit this website.

Some cookies that are in place are necessary for the proper functioning of the Materna website. These are preset and cannot be deselected. In addition to the cookies that are necessary for the proper functioning of the Materna website, Materna and third-party providers may also use cookies to analyse and optimise website functionality. For more information, please click on the Privacy Policy and Imprint link.

OK