Personalized videos

Navigation aller Website-Bereiche

Personalized video technology

Give your customers an innovative digital customer communication experience.

Personalized videos

Do you need to explain your invoices, services or complex products more simply? Materna’s personalized video technology can do this for you. We accompany you from the initial idea through to producing and sending out personalized videos to your customers.

Personalized invoicing and campaign videos

Customers want to be able to access personalized information and services anywhere and at any time. Personalized videos from Materna fulfil these expectations using innovative video technology and create a novel digital experience for customer communication.

Personalized videos can be deployed to provide customers with individual information or to emotionalize marketing. You can personalize practically anything: texts, images, scenes, voice elements, calls to action and navigation buttons. Whether you decide on animated or live action film is up to you and the sky is the limit. For example, you could use it for onboarding customers and staff, marketing and sales, invoicing videos, for services or regaining customers.


Personalization elements

  • Individual texts
  • Individual images
  • Individual scenes
  • Individual voice elements
  • Individual call to action buttons (for HTML videos)
  • Individual navigation buttons (for HTML videos, to navigate within a video)


A range of formats

  • 2D (implemented as an HTML5 or MP4 video)
  • 3D (implemented as an MP4 video)
  • Live action film (implemented as an MP4 video)


Benefits of personalized videos

  • Personalized: Individual image and sound content as well as individual context-dependent scenes in videos improve the customer experience and promote emotional attachment.
  • Interactive: Customers want to be just a click away from getting what they want. Personalized videos can provide the opportunity to navigate precisely to specific points within a clip, to call up information outside the video or to buy products on the spot.
  • On-demand availability: We create HTML5 videos in real time and MP4 versions in just a few minutes.
  • Scalable: Our scalable platform for personalized videos delivers the right set-up for all sizes of campaigns.
  • Measurable: Starting with the communication with end-customers through to final campaign targets – all conversion rates can be measured at all times. Video views, video abandonment and clicks within the video are all traceable. This data provides continuous analysis and the chance to optimize campaigns accordingly.
  • Multiscreen: Personalized videos are available for smartphones, tablets, PCs and Macs.
  • Secure: Personal data is used during the production of personalized videos. It is always a top priority to handle sensitive information securely. All customer data are saved in the company’s own data centre. Videos are processed and provisioned exclusively from there too. Materna is the sole technical service provider and is certified according to ISO 9001, PCI & BNetzA. Cloud services or leased server farms are taboo. Materna delivers everything from one source – made in Germany.


Our services for your personalized videos

Video production

  • Concept and storyboard
  • Filming
  • Editing
  • Motion tracking and masking
  • Sound recording and licencing

Data import

  • SFTP data exchange
  • Connections for all established interfaces (e.g. SAP, ReST)


  • Project management
  • Personalization of the master video based on customer data
  • Technical implementation of video production processes

Hosting and operations

  • Certified data centre in Germany (ISO 27001)
  • SLA (Standard, Bronze, Silver, Gold) depending on requirements
  • Optional cloud service (pay-per-use)


  • Standard KPIs (views according to user and unique, time-spent, abandonment rates, unique users)
  • Individual KPIs (call-to-action, click-to-call, conversion)

Use of cookies

Cookies help us to provide our services. By using our website you agree that we can use cookies. Read more about this in our Privacy Policy and Imprint.