Virtual Reality and Augmented Reality

With virtual and augmented reality we are seeing a convergence between the real world and virtual, computer-generated realities. Materna creates VR and AR environments for its customers in industry and the real estate, marketing and further education sectors.

Opportunities with augmented reality in e-commerce

Demo of an Augmented Reality Showcase

No Christmas tree? No problem! Just get the augmented reality Christmas tree on your iPhone and iPad . It’s free, looks good and can be put up wherever you like – with our Christmas Tree Augmented Reality app you can take your Christmas tree everywhere with you! Decorate your tree in your own unique style. Take a photo, make a video and send it with Season’s Greetings to your friends and family or share it on social media.

More AR demos for e-commerce

Materna X-MAS-App (refer to: Opportunities with augmented reality in e-commerce)

Reality

In reality the user generally views objects from one perspective only – for example on a piece of paper or on the wall.
Virtual Reality

With virtual reality users can step into a virtual room. They can look at the world around them, change it and design it. With the help of a VR headset the user can become fully immersed in a whole new reality.
Augmented Reality

Augmented reality enhances reality. For example, objects can be moved around and viewed from different perspectives. In combination with smartglasses, smartphones and tablet computers, a myriad of exciting new applications is sparking the interest of diverse industries.

Main application areas of augmented and virtual reality

Further education, training and tutorials

Virtual and Augmented Reality in further education

3D worlds lend themselves perfectly to the creation of learning environments. Intensive training courses can be carried out in a virtual world irrespective of place, time and surroundings. Workflows can be visualized, paused at any time and supplemented with additional information. At the same time, interaction in the form of assignments and digital coaches reinforce the participant’s feeling of being present and promote cognitive learning. For example, assembly and repair instructions can be superimposed in 3D using mixed reality headsets.

Service and maintenance

Service and maintenance: Realtime maintenance

Speed up maintenance procedures
Support for service staff doing maintenance and repairs
Display key context-related information
Hands free ticket processing
Voice control possible

You can see an example of VR/AR in service and maintenance in our video on YouTube 'Service Automation with Augmented Reality'.

Marketing and sales

Virtual reality and augmented reality in marketing and branding

Whether you want to create highly visible and memorable advertising for your products at fairs or produce high quality presentations in B2B marketing to get attractive orders on board, virtual and augmented reality help you to implement progressive and successful marketing projects.

With “try before you buy” applications in augmented reality, customers can experience products in their own four walls before they actually buy them. This helps people to avoid purchasing the wrong products and then having to return them. In branding they are also both ideal for creating experiences for the customers who feel they have close links to the brand.

Virtual and augmented reality are also relevant in employer branding - for example, it is possible to provide virtual guided tours to get a glimpse of different parts of a business, and to present products and processes.

You can also make people curious by giving them their own personalized VR experiences. At fairs and events, our virtual showrooms can turn your brands into a digital adventure.

Real estate

Virtual reality in the real estate business

Virtual reality in the real estate sector can be used to create an attractive interactive customer experience and marketing tool. Virtual property tours with true to scale visualizations make it possible to experience different spaces and ambiences realistically. The property, colours and interior furnishings can all be adapted to suit a customer’s individual tastes.

Augmented Reality services

Workshops

Possible applications, opportunities, limits and technologies for AR and VR including product vision, business planning, concept development, UI and UX design