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Digital content and content marketing
We accompany and support your corporate communication from editorial work to technology.
Convincing with relevant content
Today, products sell mainly through relevant content. This is where content marketing comes in. It is part of an overarching marketing strategy and defines how customers are won by engaging content on the web and tied to their own company. Materna accompanies you in all phases of content marketing: from the creation and processing of editorial content to the technological implementation in a content management system. We are experts for the technical realization and delivery of individual content, suitable for all formats: online, mobile, for social media platforms, blogs.
As pioneers in the field of mobile news, we have been synonymous with high-quality content since 1997. Our passion is communication in image and text. In addition to the pure editorial work, we also write PR texts, analyze your existing marketing mix, develop strategies and concepts and link new digital marketing and sales channels harmoniously with existing communication. Our carefully researched journalistic texts are SEO-optimized and created according to the latest findings of content marketing. We offer the complete package of content and technical solutions – 365 days a year.
Our services for your digital editorial work
Text content
Text content
News content
- Provision of online content in all formats
- Production and distribution of editorial content in a variety of formats
- Real-time info for every section (news, sport, miscellaneous) and entertainment
PR texts
- Professionally prepared to high standards of journalism
- All usual classic and digital formats for cross-media PR work
- Texts comply with latest content marketing standards and are therefore SE-optimized
Social Media Content
- Texts written appropriately for each respective platform
- Prepared for the inclusion of photos and possibly videos
- Legally robust
News and entertainment services are a real classic in our content portfolio. For over 20 years now, 15 multi-media journalists have been producing mobile content for network providers and companies as SMS, MMS and html5-pages, optimized for smartphones and feature phones. We always have a clear focus on keeping everything right up to date and topical. We research and create SE-optimized content – and include the technical implementation, distribution, billing and reporting. And of course, aspects such as content marketing and storytelling are normal parts of our daily work.
Social media management
Social media management
Content, monitoring and statistics
- Cost-efficient communication and additional marketing channels
- Improve your customer loyalty and optimize your reputation
- Feedback included free of charge
Workshops
- Instructors are experienced social media experts
- Content is created specifically for each company
- Further in-depth instruction/consolidation possible at any time
Strategy consulting
- Concepts developed according to your wishes and needs.
- Platforms selected according to agreed targets.
- All-round care during initial phase guaranteed.
Three out of four companies in Germany are now deploying social media. In the year 2019 everyone has to face up to the challenge of presenting their company in social networks if they want to continue being successful on the market. We can provide you with the all-round care package you need – from advice on creating your concept and editorial support for the different platforms to monitoring and reporting.
Corporate blogging
Corporate blogging
Journalism and PR content
- Customer loyalty with high quality content
- Owned media instead of paid media
- High SEO-relevance
Workshops
- Instructors are experienced social media experts
- Content is created specifically for each company
- Further in-depth instruction/consolidation possible at any time
Strategy consulting
- Concept development according to your wishes and needs.
- Regular meetings ensure creative cooperation.
- All-round care during initial phase guaranteed.
Blogs are an essential way to present your company to the outside world nowadays. While websites are seen as a relatively serious business card, blogs can put the company in a more personal light. They can be used to provide insights into areas customers don’t usually get to see (e.g. production processes, staff stories, backstage stories, expert knowledge etc.). We organise a workshop with you to work out a strategy together, to develop a concept and supply you with high quality content, layout, monitoring, evaluation and technical support.
Marketing
Marketing
Creating content
- Professionally prepared to high standards of journalism
- All usual classic and digital formats for cross-media PR work, including storytelling
- Texts comply with latest standards and are therefore SE-optimized and/or are not classed as advertising
Workshops
- Instructors are experienced social media experts
- Content is created specifically for each company
- Further in-depth instruction/consolidation possible at any time
Strategy consulting
- Concept development according to your wishes and needs.
- We use professional content marketing to optimize your internet sites as your company’s business card.
- All-round care during initial phase guaranteed.
SE-optimized texts are state of the art. If you want to be found in google then you have to invest in high quality content. Keyword entries in source texts are just not enough anymore. Added value accumulates step by step – higher rankings lead to more clicks, which in turn lead to more customers long term and more product sales. High quality storytelling can turn your social media presence into the successful face of your company. We combine texts, images and videos to create the perfect mix of content. Carefully researched and SE-optimized content deliver clear added value for the reader and achieve much greater coverage than straightforward online advertising.
Corporate writing
Corporate writing
Advice and concept
- Concepts developed according to your wishes and needs
- Current status is documented and developed through to the target status
- All texts are reworked and adapted according to the newly created CL guideline
Creating a corporate language guideline
- Together we develop the guideline according to the latest rules
- Fine tuning – adapted to the needs of the individual company
- A linguistic identity is created
Implementation
- Corporate identity for the complete world of communication
- Optimization of the company’s image
- Constant adaptations to changing requirements
For a long time, corporate design was seen as the most important aspect of presenting a company to the outside world. The language they were using became relatively unimportant. For some time now, company bosses have started to become aware of the significance of corporate language. They can see that language is essentially an expression of personality. How do I really communicate with my customers? Do we even have a linguistic identity? 50 percent of the recognition factor is down to language context. Together with you, we develop an individual catalogue of guidelines for your company, put them into action and rework all of your texts that are still being used today.
Consulting
Consulting
Workshop
- We hold a workshop to give all participants the chance to get a professional insight into the new areas.
- Content is created individually for each company.
- The instructors are experts in digital journalism and editorial work.
Concept
- We listen to your special wishes and develop a concept and strategy specially for you.
- Professional staff help you to improve your communication.
- Implementation is carried out step by step to ensure all staff get involved.
Temporary all-round care
- We provide you with material, expertise and personnel.
- Professionally guided implementation rather than a rush job
- Long term in-house solution instead of expensive outsourcing
After analyzing your existing digital marketing, we hold a workshop where we develop a strategy to get you to your targets. We use this to create a a communication concept for you. We then link up digital and classic channels and select the platforms to suit your customers. We give you tips for target-group-specific texts, work through possible content and guide you towards successfully implementing your digital mission.