Use of cookies
Cookies help us to provide our services. By using our website you agree that we can use cookies. Read more about this in our Privacy Policy and Imprint.
We accompany and support your corporate communication from editorial work to technology.
Today, products sell mainly through relevant content. This is where content marketing comes in. It is part of an overarching marketing strategy and defines how customers are won by engaging content on the web and tied to their own company. Materna accompanies you in all phases of content marketing: from the creation and processing of editorial content to the technological implementation in a content management system. We are experts for the technical realization and delivery of individual content, suitable for all formats: online, mobile, for social media platforms, blogs.
As pioneers in the field of mobile news, we have been synonymous with high-quality content since 1997. Our passion is communication in image and text. In addition to the pure editorial work, we also write PR texts, analyze your existing marketing mix, develop strategies and concepts and link new digital marketing and sales channels harmoniously with existing communication. Our carefully researched journalistic texts are SEO-optimized and created according to the latest findings of content marketing. We offer the complete package of content and technical solutions – 365 days a year.
News content
PR texts
Social Media Content
News and entertainment services are a real classic in our content portfolio. For over 20 years now, 15 multi-media journalists have been producing mobile content for network providers and companies as SMS, MMS and html5-pages, optimized for smartphones and feature phones. We always have a clear focus on keeping everything right up to date and topical. We research and create SE-optimized content – and include the technical implementation, distribution, billing and reporting. And of course, aspects such as content marketing and storytelling are normal parts of our daily work.
Content, monitoring and statistics
Workshops
Strategy consulting
Three out of four companies in Germany are now deploying social media. In the year 2019 everyone has to face up to the challenge of presenting their company in social networks if they want to continue being successful on the market. We can provide you with the all-round care package you need – from advice on creating your concept and editorial support for the different platforms to monitoring and reporting.
Journalism and PR content
Workshops
Strategy consulting
Blogs are an essential way to present your company to the outside world nowadays. While websites are seen as a relatively serious business card, blogs can put the company in a more personal light. They can be used to provide insights into areas customers don’t usually get to see (e.g. production processes, staff stories, backstage stories, expert knowledge etc.). We organise a workshop with you to work out a strategy together, to develop a concept and supply you with high quality content, layout, monitoring, evaluation and technical support.
Creating content
Workshops
Strategy consulting
SE-optimized texts are state of the art. If you want to be found in google then you have to invest in high quality content. Keyword entries in source texts are just not enough anymore. Added value accumulates step by step – higher rankings lead to more clicks, which in turn lead to more customers long term and more product sales. High quality storytelling can turn your social media presence into the successful face of your company. We combine texts, images and videos to create the perfect mix of content. Carefully researched and SE-optimized content deliver clear added value for the reader and achieve much greater coverage than straightforward online advertising.
Advice and concept
Creating a corporate language guideline
Implementation
For a long time, corporate design was seen as the most important aspect of presenting a company to the outside world. The language they were using became relatively unimportant. For some time now, company bosses have started to become aware of the significance of corporate language. They can see that language is essentially an expression of personality. How do I really communicate with my customers? Do we even have a linguistic identity? 50 percent of the recognition factor is down to language context. Together with you, we develop an individual catalogue of guidelines for your company, put them into action and rework all of your texts that are still being used today.
Workshop
Concept
Temporary all-round care
After analyzing your existing digital marketing, we hold a workshop where we develop a strategy to get you to your targets. We use this to create a a communication concept for you. We then link up digital and classic channels and select the platforms to suit your customers. We give you tips for target-group-specific texts, work through possible content and guide you towards successfully implementing your digital mission.