EU-GDPR in marketing
The EU-wide data protection regulation has made the protection of personal data much stricter in the member states. Getting the customer to consent to receive advice is now playing a key role in marketing and advertising.
Shaping the customer journey while being EU-GDPR-compliant
Companies which have not got going with this yet, really should get started with a consulting consent project. The EU-GDPR pose quite a challenge for all companies which store or use personal data from citizens in the EU member states. The rules for how companies can accompany the customer journey have changed considerably. At the same time, the expense and effort involved in documentation and information are also growing. Whether businesses will want to get involved in legal discussions about this unless they are absolutely necessary is doubtful; considerable fines of up to 20 million Euros or four percent of a company’s worldwide turnover are currently being threatened.
But, you can be sure you are on the safe side if your marketing is set up to include legally compliant and transparent data handling. And in the end, this strengthens customer trust and makes the customer journey more sustainable for everyone involved.
Our EU-GDPR package: processes, technologies and marketing from one source
Materna has put together a package which covers everything from advising on campaign concepts through to operating the necessary technologies. In the consulting phase, experienced Materna consultants examine the relevant processes, campaigns and touch points. An action plan is created together in a joint workshop and quick-win campaigns are defined to understand the target groups better. Upon request Materna can also plan and control the campaigns and take care of providing secure databases. You can rely on Materna’s many years of experience and expertise in the appropriate processes and technologies as well as in all aspects of marketing in this context.
Full-Service for the EU-GDPR: Consulting, processes and marketing
Infrastructure for the EU-GDPR in marketing
- Consulting services
- Concept design for campaign strategies compliant to GDPR
- Set-up to meet technical requirements
Games and vouchers
Competition campaigns and vouchers
- Concept design in agreement with partners
- Provisioning the prizes
- Creating, implementing and hosting the landing page
- SMS text message dispatch
- Reporting on campaigns
- Informing the winners
- Delivering the prizes
SMS-text message dispatch
SMS-text message dispatch
- Sending SMS text messages worldwide to over 1,200 mobile phone networks
- Scalable systems to send any number of messages or mass SMS
Operations and service
- Full Managed Services in our own data center
- 24x7 user support
- Industrialized lifecycle services for IT-workplaces
- Certified according to ISO/IEC 27001