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Customer Journey Management
Accompany your customers successfully across all channels and at all touchpoints - from the acquisition stage right through to the very end of your customer relationship. For every phase of the customer journey - generating new customers, gaining customer loyalty or generating more business with existing customers - Materna delivers successful concepts on the basis of innovative technologies such as augmented reality, chatbots, personalized videos and gamification. From concept and design through to technical implementation and operations in our certified data centre, we deliver everything from one source.
Our services and modules for customer journey management
- Acquisition
- Onboarding
- Service and support
- Further development as well as up- and X-sell
- Loyalty
- Retention and prevention
Acquisition
Services for your acquisition process
Lead database
- A database available throughout the company for registering leads
- Performance of traceable campaigns with your leads
- Highest security for your data
Online shop management
- An online distribution platform for your products
- Obviating the need to deal with shop management
- Optimizing your conversion
Onboarding
Services for your onboarding process
Welcome cycle
- Expanding the use of your products
- Customer activation
Personalized video tutorials
- Familiarizing customers and staff with new products
- Welcoming new staff in the company
Service and support
Contributions for service and support
Personalized invoice videos
- Explaining their own invoice to your customers
- Reducing the number of hotline calls
- Boosting customer satisfaction
- Highest security for your data
Chatbots
- 24/7 customer service
- Faster response times for service requests
- High response quality through artificial intelligence
Satisfaction surveys
- Performance of representative online surveys
- Live survey results
- Highest security for your data
Further development as well as up- and X-sell
Our services for further development as well as up- and X-sell
Gamification concepts
- Boosting customer satisfaction
- Improving the quality of your e-mail address data
Personalized in-life campaigns
- Performance of personalized CRM campaigns
- Sending of text/multimedia messages and e-mails
Voucher/goodie campaigns
- Distribution of digital vouchers, goodies or promotions
- Fraud avoidance
Member get member
- Rewarding customers for their customer acquisition
- Fraud avoidance
Loyalty
Our services for your customer loyalty processes
Loyalty programmes
- Increasing the loyalty of your customers
- Boosting customer satisfaction
- Inspiring greater use of your products amongst your customers
Digital contract renewal
- Supplementing existing contract renewal channels with an online channel
- Sending your customers personalized contract renewal offers
- Increasing your conversion
Personalized loyalty video
- Strengthening the loyalty of your customers
- Boosting customer satisfaction
Retention and prevention
Our services for retention and prevention
Personalized win-back
- Supplement existing win-back channels with an online channel
- Sending of personalized offers for customer win-back
- Boosting your conversion