Full service for successful FirstSpirit projects

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We take your content online

We are your full service provider for the digital enterprise and transfer your content into the web using FirstSpirit.

Full service for successful FirstSpirit projects

As an implementation and technology partner, Materna successfully implements projects with the content management system FirstSpirit™.

Competence for your digital transformation

FirstSpirit is a user-friendly content management system with which the complex requirements of digital transformation can be successfully implemented.

FirstSpirit offers decisive advantages in this respect: It can be integrated quickly and seamlessly into existing IT structures and is characterized by high usability and performance.

The new CaaS (Content as a Service) software provides a simplified way to distribute content to any digital touchpoint.

"Advanced Partner" Materna – successful project implementation with QAP seal of approval

From conception and implementation to rollout, operation, training and support – Materna is a proven partner for the implementation of projects with FirstSpirit. As an "Advanced Partner", Materna has successfully completed projects that have been awarded the "Quality Approved Project" seal of approval. These implementation projects were reviewed by a neutral consulting firm and customer satisfaction was verified in customer interviews.

Materna is both a technology partner and implementation partner and has developed modules for the FirstSpirit marketplace.

Editorial module

Successful content marketing with CMO module

Materna has developed a module for campaign and task management especially for online editorial work. Materna supports the planning, execution and controlling of content marketing campaigns directly in the content management system.

Content as a Service

FirstSpirit Content as a Service (CaaS) – "Materna Motors" showcase in the cloud

Providing content for all conceivable touchpoints on demand - FirstSpirit Content as a Service (CaaS) can do that. With CaaS, content from FirstSpirit is retrieved from the connected touchpoints in a format-neutral manner using the pull principle.

Materna has developed a showcase that represents the dynamization, simplification and standardization of content delivery across unlimited touchpoints and delivery forms. What makes it special: FirstSpirit is operated for the showcase via Amazon Web Services (AWS) in the cloud and is therefore highly scalable and available.


Our services for FirstSpirit

  • Consulting
  • Conception
  • Migration
  • Implementation
  • Development
  • Interface connection
  • Operation
  • Training
  • Editorial services


Selection of our references for FirstSpirit implementation projects

  • Automotive industry
  • Bitkom e.V.
  • Messe München
  • Rohde & Schwarz
  • ThyssenKrupp
  • Vaillant Group
  • Verband der Chemischen Industrie (VCI)
  • Wincor Nixdorf

Automotive sales portal

Mercedes-Benz Vertrieb Deutschland portal

A new dealer portal at Mercedes Benz Vertrieb Deutschland has improved communication between the headquarters and the sales and service branches.

This automotive producer has a central content management system (CMS) for the communication between the headquarters and its dealerships and branches. Materna based the technical design of the new retail portal on the CMS from FirstSpirit and implemented it in the context of an agile development project within around six months. They prepared for the introduction of the new editing system by providing an intensive training programme for editors as well as migration activities. Application management and monitoring round this services package off.

After going live, Materna assessed the content design of various maintained contents in the portal by carrying out content reviews according to heuristic analysis criteria and made specific recommendations for optimizations. Materna also collected requirements in the context of concept-design workshops and advised the customer on how to use the retail portal for further sales units and to continue its development.

If you have any questions please get in touch with Steffen Schlumberger and Stefan Kockrick (Stefan.Kockrick@materna.de). They are always pleased to help.

Rohde & Schwarz brand portal

Rohde & Schwarz brand portal

Founded more than 80 years ago, the technology group is one of the world's leading manufacturers of measurement, information and communication technology for professional users.

Within the framework of an agile development project, Materna is further developing the Group website on the basis of FirstSpirit. The starting point was based on complex FirstSpirit templates, some of which were customized.

The further development and implementation of new requirements are aimed at improving usability, increasing the performance of the site and increasing the satisfaction of website visitors.

For this purpose, coding guidelines were established in order to make optimum use of the FirstSpirit content management system. In addition, the existing templates and output channels were consolidated. In order to keep the CMS updatable, individual code constructs were removed and FirstSpirit standards were established.

Materna's development team implements defined user stories within the framework of an agile fixed-price offer. For this purpose, Scrum guidelines as well as the agile procedure were implemented at the customer to ensure an optimal course of the development project.

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