GRIP² - Sustainable growth and innovation until 2027
For over 40 years, the Materna Group has embodied digitalization, innovation and progress. Our dedicated employees, loyal customers and reliable partners are the heart of our group of companies and together form #TeamMaterna. Together, we are shaping a digital world in a spirit of partnership, success-oriented and sustainable. GRIP² represents our strategic direction until 2027, which builds on the successes of Mission 2025. This new strategy defines additional fields of action and sets ambitious targets: By 2027, we are aiming for a turnover of one billion euros and a market-leading position in the field of artificial intelligence.
Mission - Our view of the present
GRIP² is our strategy for the coming years. In our core business, we have a clear mission and vision that guides our growth course. Our mission summarizes what sets us apart and what customers can expect from us. Customer orientation is at the heart of everything we do. With our focus areas, solutions and services, we support our customers' business goals in the long term. As a reliable partner at eye level, we attach great importance to the highest quality standards. We see challenges as opportunities and work together as partners - both internally and with our customers.
Vision - Our view of the future
Our vision shows what our own target image for the company is. How do we want to set up and position ourselves in the future. An important word in our vision is IT-Manufaktur, a term with which we identify very strongly. Manufacture stands for quality, reliability, individuality, but at the same time also for scalability. This is what distinguishes us as #TeamMaterna.
The key goals of our GRIP² strategy
Belong the TOP 3 German IT consultants with the highest turnover
Increase sales to one billion euros by 2027
Increase the number of employees to 7,500 by 2027
Achieve market leadership for the use of AI in public administration and private companies
With GRIP2, we are focusing on five central priorities. These are aimed at optimally exploiting the promising market opportunities through continuous innovation, the development of new markets and the effective use of synergies within the Materna Group.
These are the fields of action and goals of our strategy in detail:
Growth: We want to continue to grow above market level and achieve sales of one billion euros and 7,500 satisfied employees by 2027. The aim is to become one of the top 3 German IT consultants in terms of turnover.
Retention (employee loyalty): We are placing increased focus on retaining and developing employees, including further development and targeted talent promotion.
Innovation: As one of the leading providers in the field of AI, we are strengthening our innovative power by testing new AI technologies and expanding our technological expertise.
Processes (process optimization): We are modernizing internal structures and processes. This includes an integrated platform for all Group members in order to manage growth effectively.
Profit (profitable management): Increased sales and cost-conscious management enable sustainable growth.
Our nine focus areas are the tactical levers of our strategy: Group-wide Materna services become more tangible for the market.
We bundle our know-how and our competencies along nine focus areas with which we want to play a decisive role in shaping the future of IT together with our customers, employees and partners. Each focus area forms a bracket over several use cases. With the help of these, we solve our customers' current challenges and accompany them on their way as end-to-end providers. We thus create sustainable value with a repeatable and scalable value proposition. We already have high visibility in the Market Leading Topics. Hype Topics have a very high relevance with our customers and we are very powerful. Emerging Topics we will develop in perspective because they will have a high market relevance.
Our focus areas are rounded off by our own software assets, an innovative ecosystem and strategic alliances with leading technology suppliers. We have extensive methodological know-how in transformation and change projects as well as development competencies at the highest technological level. Cost-optimized shoring services ensure scalability in our projects. Our standardized service catalog for managed services is the professional basis for application services.